What Is PPC And What Are Its Important Aspects?

| August 1, 2014 | 0 Comments

pay-per-click

PPC or Pay-Per-Click is an advertising module on the internet designed to serve the various companies who advertise their products or services by paying the websites a fixed advertising fee. The search engines like Google and Yahoo often rely on keyword phrases entered by a user and allow him to see the relevant advertisements known as ‘Banner Ads’ based on the entered keywords. These advertisements contain what are called Pay-Per-Click links that direct the user to the company’s website. The website receives a sum of money from the advertisers each time the link is clicked. Listed below are some of the important benefits of the PPC advertising module.

1. Small Investment Required
Most search engines or websites ask for no fee to setup a PPC advertisement and one is only required to pay if the link is clicked by the user. Internet advertising modules like real time bidding despite of their advantages can be an expensive affair and you must compete with several other advertisers and increase the bid to receive the top spot. PPC is one of the cheapest solutions to all your advertising problems.

2. Controlled Campaigning
The PPC advertising model not only reduces your campaigning budget but also provides you with sufficient control over your campaigning. You can choose the keywords that trigger your ad, geo-target the user’s location, the position of your ad, device along with choosing the time and day for the advertisement. All these tools enable for a more focused targeting of your advertisement which increases its efficiency.

organic-vs-google-ppc

3. Instant Results
While there is a plethora of unmonitored SEO activities that are intended to improve the visitor rankings of a website, PPC is the one of best ways to legally increase the inflow of traffic to your website and improve the search engine rankings. Websites like Google and Yahoo are used by billions of users worldwide and an ad placed on these sites can not only improve the reach of your product but on a much faster rate than most SEO techniques.

4.Trackablility On Real Time Basis
Most websites allow real time tracking for all the advertisements placed on PPC basis. This means you can keep a close check on the number of people visiting your link and also shows details like successful keyword phrases and the top visited advertisements on real time basis. Through these details, it becomes easier to choose the placement of your ads and choosing the most popular keywords to increase the reach of your ads.

5. Leveling The Playing Field
In this competitive market, it is often a tough task for newer companies to make a mark during their initial stages. PPC advertising levels the field for the newcomers by simple and easy to promote advertisements and allows you to compete with local and national chains regardless of the time your company has existed for. You simply need to choose better keywords and the right time for the placement of your advertisement to effectively target your desired consumers.

While there are SEO techniques by Google that can help you promote your website and your business better, the PPC advertising is one of the most cost effective ways to improve your website rankings and attract more and more visitors. The above mentioned benefits make PPC or Pay-Per-Click advertising one of the best internet advertisement models to promote your business. Please visit www.mediagroupww.com for more details about PPC advertising.

Luke Peter has written several articles across the internet related to finance, marketing, law and healthcare.

If you Enjoyed this Article, Sign Up and get Free Email Updates!

Category: Business Tips, SEO

About the Author ()

Gus Ba is a serial entrepreneur, web designer, and web developer. He enjoys exploring new opportunities and hopes to one day make a meaningful difference in the world. Find him on twitter @gusba89 or his personal blog www.augustinba.com