The Ultimate Guide To Publishing A Killer Startup Website

| August 19, 2014 | 0 Comments

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Starting your own business could be the best thing you ever do. Not only will it allow you to choose your working hours, but you can even determine your wage to some extent. All you have to do is come up with a lucrative idea that is guaranteed to provide you with a stable form of income for years to come. In fact, the idea doesn’t even have to be original so long as you identify a gap in the market. You might think the whole endeavour would involve a lot of work, but that’s not always the case if you’re careful about your strategy.

Firstly, you’re going to need an alluring business plan as that is how you entice people into making an investment. You could go to your local high-street banks or look towards private equity firms. Either way, gaining the funds you need to get started is the most-important element during these early stages. After that, you’ll need to start thinking about the processes you’ll use to make everything come together. Can you get away with working from home to begin with? Do you need an extra team member to help take the strain? Those are both questions you will need to answer.

All modern businesses need a killer website. Indeed, that’s the only way to encourage online sales and grow your company as fast as possible. Having a presence on the internet means you’re able to tap into wider marketplaces and sell to people all over the world. That is particularly useful if you are involved in a niche area. At the end of the day, there’s a market out there for almost everything. You just need to find it.

With all that in mind, the article you’re reading at the moment will provide you with some essential tips that should help you to create the best website possible. Of course, you’ll need to outsource some of the work if you don’t want to spend months learning how SEO (search engine optimisation) and similar things work. Just take a quick read through the rest of this post, and everything should become clear.

Research your target market

Your basic web design should be tailored to suit the needs and interests of your target market. For that reason, you should spend some time researching to ensure you know everything about them. If you have a younger audience, it will be wise to include bright colours and trendy graphics. The opposite is true for those with an older audience. Maybe your market is mainly located in a certain area, or maybe they’re of a certain sex? Either way, you can use the information you gather to work out exactly what type of website would seem most appealing to them.

Build brand identity

Branding is very important in the modern world, and so it’s vital that you decide on a suitable company name and colour scheme. Some businesses even include a tagline or slogan to reinforce their brand. Again, the way in which you decide to brand your company will depend heavily on your market research and the age of your audience. Vibrant colours and soft fonts usually exhibit a more fun and relaxed feel. Strong, bold colours and sharp fonts usually produce the opposite.

Consider layout

To be perfectly honest, there are so many e-commerce websites around these days that you don’t need to come up with an original layout idea. You would save a lot of time if you simply browsed some of the most-popular sites around and chose the layout you feel would suit your site best. Of course, you’re probably going to employ the services of a professional web design company to deal with the fundamentals, and so you should also ask for their input. You never know; they might have some killer ideas.

Include a blog

Like it or not, people love to read interesting and informative content on the web. So, including a blog in your website design will mean you might attract more attention. Over time, this blog will become populated with thousands of articles; thus increasing the size of your website and the amount of pages people might stumble across. Just ensure all the posts you make are relevant to your industry without advertising your brand or products too much.

Include customer service options

Customer service is an important factor for most people when purchasing from an online company. For that reason, you should aim to provide visitors to your website with the best customer service options around. Giving them the option to send an email to your team is one thing, but including a live chat function that allows them to get in touch instantly is a much better idea. You see, some people might get very close to making a purchase but then decide against it due to some trivial issue. If you’re on hand straightaway to answer any of their questions or concerns,  they’re much more likely to go ahead and order from you.

Advertising and promotion

You’re always going to want the highest levels of traffic possible, even if the person’s landing on your pages are not from within your target market. As the old saying goes, “all publicity is good publicity.” Considering that, you’ll need to start investing in some online advertising. Service like Google Adwords are incredibly lucrative at the moment, so you would so well to start there. However, a strong social media presence can also do a lot for online sales.

SEO or search engine optimisation is a way of ensuring all the major search providers list your website in the optimum position for chosen keywords. As we said earlier, you could handle that yourself. However, we feel it’s usually better to outsource the job to people who know precisely what they’re doing. Just take the time to read some free ebooks like the SEO Buyers Guide if you need any tips or advice.

Well guys, that’s about all we’ve got time for this morning. We hope you’re not a little less concerned about the issues you might face when designing and building your startup business website.

Good luck with everything!

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About the Author ()

Gus Ba is a serial entrepreneur, web designer, and web developer. He enjoys exploring new opportunities and hopes to one day make a meaningful difference in the world. Find him on twitter @gusba89 or his personal blog www.augustinba.com