SEO can be a problematic endeavour for a fledgling company. For many, they believe that they need a never ending sum of money to pay for SEO.
Many start-ups are aware that SEO can help them in the online marketplace. Business owners know that the key to success often lies within online marketing endeavours. But, many do not understand how to take this route to success. What is more, they are unsure of how to do SEO in budget.
Start-ups don’t have a huge budget to work within the first two years. However, these first two years of business are critical to their overall success and longevity. The average business owner is not thinking of ways that they can spend money. They are often thinking about how they can save money for the long term.
Hiring an experienced SEO agency can be expensive in the initial days of the company’s start-up. It is important to realise that SEO is not just for established corporations. It can be used as a positive marketing tool for start-ups too. Besides, it does not have cost a fortune to implement.
Read on to find out how you can do SEO in budget by yourself. It isn’t as difficult as it sounds.
1.Use Google Adwords Tools & PPC Campaigns to find out relevant keywords
To begin with SEO, you would need to find out the keywords you would focus on. These keywords must be relevant to your brand and shouldn’t be too competitive for it would be impossible to rank for very competitive keywords.
Log in to the Google Webmaster Search Console and find out what keywords are bringing traffic to your site. Then go to Google Adwords and use their keyword research tool to find some long tail keywords you want to focus on.
If you run a PPC ad campaign for the keywords you picked up with these two steps, you will be able to find out which keywords lead to better conversion.
The keywords which bring you more leads through PPC campaigns are the ones you need to focus on. Make a list of these keywords.
To do SEO in budget, blogging is the best option for you. A blog can help you create a lot of branded content and also bring you backlinks.
Ideally, businesses hire an expert content creator for this purpose but you can do this even by yourself. Make sure you let your personality shine through this. It would help you create better connections with your audience.
Your reputation on social media acts as a ranking signal. In fact, there are many social media signals like how many likes you have on your business Facebook page, how many comments and shares do you get on your posts, how many followers you have on Twitter & google+, how many people are sharing your content on social media can have a great impact on your business’ search engine rankings.
4. Guest Blogging
You can hire a PR firm for this purpose but if you’re low in budget, you can do it by yourself. Contact the authority sites in your field and offer them a guest post. Be prepared to get rejected.
Your offer would be turned down far too often but you have to keep trying and soon you will be able to boost your SEO in budget by having backlinks from authority sites through guest blogging. It also helps in brand exposure.
Try these four methods to improve SEO in budget and I promise that it is a great start. Just give your best on this and you might not even require to hire SEO consultant ever.
SEO does not have to cost the earth to implement, but it can make you a lot of money in the process.