In honor of Small Business Week, we’ve put together some free resources to help out small business owners. In this post, we talk about SlideShare, a great free tool that some have called, “the YouTube of slideshows.” Let’s get started!
Get to know SlideShare.
SlideShare is the world’s largest community for sharing presentations. With an average of 60 million unique users each month, this online knowledge-sharing tool is a great way to increase the reach of your presentations, infographics, videos, PDFs, and webinars. To get started, simply make an account. Choose between SlideShare (free) or SlideShare Pro (starting at $19/month).
Take advantage of existing content.
If it can be saved as a PDF, it can be uploaded to SlideShare. To begin using SlideShare, think of it as a clearinghouse for all of your company’s existing presentations. If your organization plans events or speaks at them, use SlideShare as a platform for expanding the reach of this already-created content.
Design for SlideShare.
SlideShare might just be one component of your company’s extensive inbound marketing strategy, but this doesn’t mean that your existing content from other platforms is necessarily optimized for best results in the SlideShare format. When putting together presentations, consider what SlideShare does and does not do well. For instance, skip the Powerpoint animations and make sure images are large enough to be viewed on mobile devices.
Keep it short, keep it simple .
SlideShare is a visual medium. Keep your presentations clean and appealing by using bold titles and evocative images, and by avoiding large blocks of text. The average person’s attention span online is much shorter than it is face-to-face. If your presentation is long, consider breaking it up into a series of shorter presentations. This will keep viewers engaged, and keep them coming back for more.
Pick good keywords.
To make the most of your SlideShare content, make sure that your presentations are easily searchable. Use rich keywords and key SEO phrases in your presentation’s title, description, and tags.
Take advantage of embed codes.
As on YouTube, SlideShare’s built-in embed codes let you easily post content directly to other sites. Save your customers some clicks and use SlideShare as a medium for sharing presentations all across your web presence.
Though your first few SlideShare decks might be PowerPoint-type presentations, try to think outside the box! SlideShare is also a great platform for whitepapers, infographics, ebooks, case studies, and more. If you can save it as a PDF, it might look great on SlideShare. Don’t be afraid to get creative with your content.
The presentations might be yours, but for best results, make your SlideShare communication go two ways. Check your account often for new comments and respond promptly in order to keep customers engaged with your company and content.
End with a call-to-action.
After viewing your presentation, customers will hopefully be left wanting more. Be sure to end your SlideShare deck with an opportunity for further engagement—perhaps a link to your company Facebook page or an opportunity to join your mailing list. Collecting information will generate leads for your sales team and provide data for a truly traceable ROI.
About the Author
E.J. Dealy is CEO of The Company Corporation, helping small businesses across the globe with forming their business entity. Head on over to The Company Corporation’s National Small Business Week page to get $50 off any incorporation package. There is also a SlideShare presentation about 10 once small business and entrepreneurs that changed history. Enjoy! The Company Corporation does not provide legal, financial, or tax advice.