When you are starting a new business, the chances are that you don’t have much of a budget set aside for marketing. Marketing your business can make or break the company as a whole. How will anyone even know that you exist if you don’t get out there and tell them so? They won’t. If you have a small budget for marketing then, online marketing might be your new best friend. Using the internet to get the word out about your business is cheap but will take some care and attention on your part.
You need to invest a good amount of time into working out your online marketing strategy. It is not just about starting a Facebook page and spamming everyone who likes it. Instead, you need to be smart. People have seen so many different styles of marketing that they are now immune to many online tactics. Here are a few killer tricks to market your new business online.
Make A Viral Video (Advert)
Making a viral video is ten times more difficult than it looks. Anyone can make a dumb or funny video, but there is no way to ensure that the video will go viral. They key here is to give the world something different. If people have seen a similar video, they will have a total of no interest in your video. Think about what makes you unique and work with that. If, for example, you offer toner for printers you might want to play on that. Toner is a pretty dry subject, so let the customer know that you are in on the joke. Try and make the dullest video about toner in the world but be super intense about everything you say on the video. People will find it hilarious that anyone cares that much about toner. The next time they need to order some toner, though your company will spring to mind.
Email Marketing The Nice Way
E-marketing is a great way to get your message out there. The problem is that people get spam every single day and so ignore it. Instead of sending customers spam about your company or a ‘newsletter’ about what’s going on, mix things up a little. Why not send your customers eCO2 Greetings to remind them that you care? It may sound rather bizarre, but people like talking to people not companies. If you show your customers that there is an actual person behind the brand, they will trust you more.
Use Images In Social Media Posts
You can’t neglect social media marketing when promoting your business online. The problem with social media platforms is that they get dull fast. People are not interested in constant updates from companies telling them about deals. People use social media as a way to relax and procrastinate. Give the people what they want. Use image heavy posts to attract the attention of your customers online. Post the odd funny picture on your social media account. Facebook ranks posts with images in higher than text posts, so adding an image keeps you ahead of the game.
Take An Informal Tone
Again, nobody wants to speak to a business, they want to speak to people. When you are marketing your business online, it is vital that you take an informal tone. Don’t post jargon on your social media accounts. People will not understand what you are saying and so are likely to hide, unlike or unfollow you straight away. Instead, try an informal tone that people can relate to well. Use colloquialisms and slang so that your customers understand that you are a person, rather than a robot.
Track Your Progress
When you are marketing your business online, it is important to track your progress. Google Analytics can show you how many people view your webpage, so that you can see how much traffic you are getting. You can also set up Google Alerts to email you when anyone mentions your business online. Keeping track of who your audience is and what they think of you is vital when promoting a business. You need to know what people are thinking to begin with before you can persuade them to buy into your business.
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