Coming from an industry that thrives on making an emotional connection with our customers, I learnt social media need not be as overwhelming as it looks. Sure you have 2000+ friends on Facebook and 1000+ on twitter. And oh, there is Pinterest that now demands you to put up photos. But really, all you need is 30 minutes in a day to attract more interest for your business.
Good morning Facebook!: 5 mins
Mornings are the best time to take care of your company Facebook page. Check for updates, reply to questions and post ONE update. Aim for at least one post a day. Some of the best morning updates are news from your industry. There is a simpler way to post too. You always try to keep up with your industry by browsing through industry-best websites. Why not click on the “Like” button on the news to share it on your company Facebook page? It literally takes 15 seconds to leave your thoughts on the article in your update.
Say “hi” to Tweeple: 10 minutes
While one post a day might be a good start for Facebook, Twitter demands more attention and variety. The attention span on Twitter is lot lesser and only 140 words to be precise. It’s important to be showing up on their feeds all day long. Does that mean you have to keep tweeting all day long? Yes you do. But be smart about it. Schedule your tweets with third party tools like Tweetdeck for the day. Schedule 10 tweets about your company and industry news early morning and let the tool push them out. You do not have to worry about it. What you can instead do when you have time is replying to any comments on your tweets and thanking the retweets.
Pin it on Pinterest: 5 mins
Relatively new, I know a lot of them are onboard and rocking it. It’s actually fun if you like sharing pictures. Set a theme for the day and share at least five photos. Say, today’s theme is best books on your industry. A quick search on Google images will bring you enough results. Pin at least 5 of the book covers on it. That’s it! You can do a variety on Pinterest. Anything that holds your interest. It’s supposed to be fun. So, don’t sweat it!
Five blogs a day: 10 mins
Visit five blogs on your blogroll and leave a comment on their post. Please make it thoughtful, adding your expertise to it and not commenting just for the sake of it. Absolutely no “great post, buddy” comments. You have a company blog? Then schedule your posts on a weekend. There are no two ways about it. Post 400 words, thrice a week. That’s 1600 words over a weekend. Writing and posting them over a weekday will take too much of your time. Instead, use your weekday to reply to any comments your blog has received.
Never before have we been this close to our customers. Cherish this connection and be in touch. There is no easier way to grow your business than word of mouth and social media is just that.