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	<title>Startup Champ</title>
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		<title>Open for Business – Start-Ups in Egypt</title>
		<link>http://www.startupchamp.com/open-for-business-start-ups-in-egypt/</link>
		<comments>http://www.startupchamp.com/open-for-business-start-ups-in-egypt/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 16:56:03 +0000</pubDate>
		<dc:creator>Denis Sharpe</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1095</guid>
		<description><![CDATA[In the last five years, Egypt has received $200 billion of foreign investment and is set to receive further billions, this time from Qatar. Not only that, if the Egyptian Government plays its economic cards right and implements austerity measures successfully, the country is in line for a $5 billion loan from the IMF. Much [...]]]></description>
				<content:encoded><![CDATA[<p>In the last five years, Egypt has received $200 billion of foreign investment and is set to receive further billions, this time from Qatar. Not only that, if the Egyptian Government plays its economic cards right and implements austerity measures successfully, the country is in line for a $5 billion loan from the IMF.</p>
<p><a href="http://www.startupchamp.com/wp-content/uploads/2013/01/Egyptian-Flag_Wikimedia.png"><img class="wp-image-1097 alignleft" alt="Egyptian-Flag_Wikimedia" src="http://www.startupchamp.com/wp-content/uploads/2013/01/Egyptian-Flag_Wikimedia.png" width="287" height="288" /></a>Much to the relief of consumers and business bankers, Egypt has monitored its banks throughout the turmoil in the international economy. Both local and foreign banks in the country operate under the Central Bank of Egypt’s watchful eye. Entrepreneurs can do their <a href="http://www.hsbc.com.eg/1/2/ALL_SITE_PAGES/business-banking">business banking</a> and feel comforted to know that bank transactions are internationally secured and guaranteed during commercial deals.</p>
<p>If you’re an entrepreneur and are thinking of starting a business in Egypt, here are some facts of interest to you.</p>
<p><strong>The business choice is yours</strong></p>
<p>As part of the Egyptian Government’s drive to encourage foreign investment, there have been major changes in Egyptian law. Attractively, you no longer have to go into partnership with an Egyptian national or Egyptian business. The business can be yours&#8230; all yours!  This goes for representation on the board of directors too, who can all be foreign.</p>
<p>Additional legal protection exists where your property is concerned. The Egyptian Government can no longer expropriate private property. It has a real fight on its hands if it wishes to.</p>
<p><strong>Trading places</strong></p>
<p>The first place you should look to establish your start-up in Egypt is in a free zone. The Egyptian Government created these zones to encourage foreign investment, so they hold juicy incentives to entrepreneurs who want to undertake a new business venture in Egypt. These include:</p>
<ul>
<li>Exemption from all taxes and customs duties while the business operates in the free zone</li>
<li>Exemption from import and export regulations</li>
<li>The option to sell a certain percentage of your production domestically</li>
<li>Selected exemptions from labor provisions</li>
<li>Freedom to choose your business’s legal status.</li>
</ul>
<p><strong>In the zone</strong></p>
<p>Egypt’s free zones lie close to sea ports and airports so that businesses can import and export their products easier. Here are some of the main public ones:</p>
<ul>
<li>Alexandria — 20 kilometers from Nozha International Airport and located on the Alexandria to Cairo road, this free zone’s main areas of investment are ready made garments, household garments, chemical and petrochemical industries, engineering and electronics, medical equipment manufacture, navigation services, and maritime shipment.</li>
<li>Nasr City —the first free zone and based in Cairo, pharmaceutical industries, medical equipment, engineering and electronics, and the automotive industry are the main openings for investment here.</li>
<li>Port Said — in this free zone which overlooks the north of the Suez Canal, the main areas of investment are leather and leather industries, readymade garments, household and refrigerating equipment, and chemical industries services, including petroleum, logistics and maritime services.</li>
</ul>
<p>If you start up a business in Egypt not only can you be your own boss in the venture but, thanks to the changes in Egyptian law, you can also choose freely who you want to be a partner in the business.  Establish your start-up in one of Egypt’s free zones and you can enjoy tax-free profits. These free zones to attract foreign investment, plus other moves towards a free-market economy, have made Egypt truly open for business.</p>
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		<item>
		<title>5 Steps To Grow Your Startup With Content Marketing</title>
		<link>http://www.startupchamp.com/5-steps-to-grow-your-startup-with-content-marketing/</link>
		<comments>http://www.startupchamp.com/5-steps-to-grow-your-startup-with-content-marketing/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 21:12:42 +0000</pubDate>
		<dc:creator>Daniel Rodriguez</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1086</guid>
		<description><![CDATA[1. Know Your Customer Content Marketing isn&#8217;t about your product&#8211; it&#8217;s about your customers&#8217; interests. If you don&#8217;t have customers or users yet, make sure you have a clearly defined target customer before you continue with content marketing (or product development, for that matter). If you have customers or users, find out who they are [...]]]></description>
				<content:encoded><![CDATA[<div>
<h3>1. Know Your Customer</h3>
<p class="p1">Content Marketing isn&#8217;t about your product&#8211; it&#8217;s about your customers&#8217; interests. If you don&#8217;t have customers or users yet, make sure you have a clearly defined target customer before you continue with content marketing (or product development, for that matter). If you have customers or users, find out who they are and build a primary archetype for that person. Give that person a first name, a profession, age, gender, how they like to spend their time and waste it, and what they aspire to.  It doesn&#8217;t have to be true for every customer, but it should feel like the average person.</p>
<p><img alt="" src="http://magic.indivly.com/live/public/uploads/tmp/1358455642-0-50f8635a3e8d4.png" /></p>
<div style="font-size: 10px; color: #999; margin: 0; padding: 0;">Source: http://www.learnnc.org/lp/editions/earth-sun/6568</div>
</div>
<div>
<h3>2. Listen To Them</h3>
<p class="p1">What does this target customer like to talk about and share on social media? Which social networks are they using most? If your target customer is Jessica, a 30 year old urban professional, chances are you will find some Pinterest posts about fashion, health and home decorating.</p>
<p><img alt="" src="http://magic.indivly.com/live/public/uploads/tmp/1358455642-1-50f8635adc814.png" /></p>
<div style="font-size: 10px; color: #999; margin: 0; padding: 0;">Source: http://www.flickr.com/photos/43822208@N00/8386728330/</div>
</div>
<div>
<h3>3. Add Value To Their Conversation</h3>
<p class="p1">Here&#8217;s where your company voice and brand message should fit into the conversation: what angle do you want to take when approaching the topics that are interesting to your target user? For instance, does your company sell fashionable jewelry without breaking the bank?</p>
<p><img alt="" src="http://magic.indivly.com/live/public/uploads/tmp/1358455643-2-50f8635b782cc.png" /></p>
<div style="font-size: 10px; color: #999; margin: 0; padding: 0;">Source: http://www.flickr.com/photos/30153954@N00/5491600966/</div>
</div>
<div>
<h3>4. Get Broadly Social</h3>
<p class="p1">A lot of small businesses neglect other social networks because they don&#8217;t think they are as relevant to their customers.  This creates 2 problems. First, social media posts show up on search engine results. That means by not being on Google Plus you are missing out on an opportunity to be found through search. Second, many people underestimate the value other social networks can have for their business.</p>
<p><img alt="" src="http://magic.indivly.com/live/public/uploads/tmp/1358455644-3-50f8635c84983.png" /></p>
<div style="font-size: 10px; color: #999; margin: 0; padding: 0;">Source: http://cursos.com/informacion/curso-tecnico-en-social-media-management.html</div>
</div>
<div>
<h3>5. Hone Your Funnel</h3>
<p>If you thought of a beer funnel when I said this, you need to get with the program. I&#8217;m talking about a <a href="http://mojomedialabs.com/wp-content/uploads/2012/06/Sales-funnel_new.jpg">customer funnel</a>.</p>
<p class="p1">Content marketing accomplishes two things: it increases the number of engaged users and builds a brand loyalty among them. The increase in brand loyalty should translate to a higher conversation rate in the funnel compared to the world without content marketing.  That means a lower cost of customer acquisition&#8211; and for startups, that&#8217;s the golden ticket.</p>
<p><img alt="" src="http://magic.indivly.com/live/public/uploads/tmp/1358455645-4-50f8635d2850e.png" /></p>
<div style="font-size: 10px; color: #999; margin: 0; padding: 0;">Source: http://www.flickr.com/photos/14279397@N07/5310969147/</div>
<div style="font-size: 10px; color: #999; margin: 0; padding: 0;"></div>
<div style="font-size: 10px; color: #999; margin: 0; padding: 0;"></div>
</div>
<p class="p1">This guest post was provided by <a href="http://twitter.com/dlrdaniel" target="_blank">Daniel Rodriguez</a>, co-founder of the visual content marketing agency <a title="Indivly Magic Website" href="http://magic.indivly.com" target="_blank">Indivly Magic</a>. For more information about <a title="Indivly Magic Content Marketing Blog" href="http://magic.indivly.com/blog/">content marketing</a>, visit their blog.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Beta Testing a WordPress Theme</title>
		<link>http://www.startupchamp.com/beta-testing-wordpress-theme/</link>
		<comments>http://www.startupchamp.com/beta-testing-wordpress-theme/#comments</comments>
		<pubDate>Sat, 27 Oct 2012 01:40:28 +0000</pubDate>
		<dc:creator>Jordan Banafsheha</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1071</guid>
		<description><![CDATA[While scrolling down my Facebook news-feed one night I saw a message from CyberChimps Themes, one of my favorite WordPress theme developers. The message stated they were looking for beta testers for the brand new WordPress framework they were going to roll out in all of their themes in the up coming year. I quickly [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center"><a href="http://www.startupchamp.com/wp-content/uploads/2012/10/product.jpg"><img class="alignnone  wp-image-1072" src="http://www.startupchamp.com/wp-content/uploads/2012/10/product.jpg" alt="" width="378" height="189" /></a></p>
<p>While scrolling down my Facebook news-feed one night I saw a message from CyberChimps Themes, one of my favorite WordPress theme developers. The message stated they were looking for beta testers for the brand new WordPress framework they were going to roll out in all of their themes in the up coming year. I quickly contacted them and told them about my interest in helping in this process. They added me to the beta testing list and I have been testing this new framework for the past two weeks.</p>
<p>This is my first time beta testing a WordPress theme. I find the process fascinating. The CyberChimps team is using BaseCamp.com to receive feedback from us and give us updates on new versions and fixes within the framework. I find this program very effective and I highly recommend it to anyone who needs to collaborate on a project over the Internet with others. This website allows for the sharing of big files, commenting on forum like areas, and adding to-do lists as well.</p>
<p>The process of beta testing has taught me how to evaluate themes more effectively, look for bugs and flaws, and has taught me about great plugins that can help beta test other new themes as well. I actually did find a few bugs that helped the developers perfect their framework.</p>
<p>I recommend anyone testing out themes to use these plugins:</p>
<p>https://wordpress.org/extend/plugins/theme-check/</p>
<p>https://wordpress.org/extend/plugins/debogger/</p>
<p>https://wordpress.org/extend/plugins/log-deprecated-notices/</p>
<p>This has been a great experience and has come with some cool perks too. In exchange for my time and services CyberChimps gave me access to all of their pro themes. I will be testing out some of these new themes soon and writing more reviews on CyberChimps’ themes, which I already love!</p>
<p>I will update you guys soon on when the new framework will be rolled out to the public so you too can see the great work the CyberChimps have done.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>WordPress Theme Series: Bonfire &#8211; WordPress eCommerce Theme</title>
		<link>http://www.startupchamp.com/wordpress-theme-series-bonfire-wordpress-ecommerce-theme/</link>
		<comments>http://www.startupchamp.com/wordpress-theme-series-bonfire-wordpress-ecommerce-theme/#comments</comments>
		<pubDate>Sat, 15 Sep 2012 04:37:18 +0000</pubDate>
		<dc:creator>Jordan Banafsheha</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1058</guid>
		<description><![CDATA[The Bonfire WordPress Theme is one of the best eCommerce themes I have used on WordPress. Everything from the design to the functionality of the theme is great. I found the Bonfire theme when i was searching around the web for a better eCommerce theme than the ones i usually use. I needed something that [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.startupchamp.com/wp-content/uploads/2012/09/BonFire-Preview.png"><img class="aligncenter" src="http://www.startupchamp.com/wp-content/uploads/2012/09/BonFire-Preview.png" alt="" width="590" height="300" /></a></p>
<p>The <a href="http://themeforest.net/item/bonfire-wordpress-ecommerce-theme-/1945634">Bonfire WordPress Theme</a> is one of the best eCommerce themes I have used on WordPress. Everything from the design to the functionality of the theme is great.</p>
<p>I found the <a href="http://themeforest.net/item/bonfire-wordpress-ecommerce-theme-/1945634">Bonfire theme</a> when i was searching around the web for a better eCommerce theme than the ones i usually use. I needed something that was easier to use and more modern looking for a new plugin i will be releasing on the market soon.</p>
<p><a href="http://www.startupchamp.com/wp-content/uploads/2012/09/ecommerce-wordpress-theme-bonfire.jpg"><img class="size-full wp-image-1065 aligncenter" src="http://www.startupchamp.com/wp-content/uploads/2012/09/ecommerce-wordpress-theme-bonfire.jpg" alt="" width="460" height="723" /></a></p>
<p><a href="http://themeforest.net/item/bonfire-wordpress-ecommerce-theme-/1945634">Bonfire</a> has a lot of great features. Some of the fantastic features included in this theme are usually not found in the standard themes around the web and usually require extra coding or plugin installations. Below you can see when a user is looking at an item, they can leave their mouse over a part of the image and automatically an expanded images shows up to the right. This is a feature you will usually only see on a high end website and is definitely not standard in many themes. The theme also has nice fade effects when hovering over products.</p>
<p><a href="http://www.startupchamp.com/wp-content/uploads/2012/09/bonfire-feature.jpg"><img class="size-full wp-image-1061 aligncenter" src="http://www.startupchamp.com/wp-content/uploads/2012/09/bonfire-feature.jpg" alt="" width="625" height="323" /></a></p>
<p>The footer also includes space for 3 information spots followed by a well designed footer area where you can setup all your links and also have a paragraph of text on the left of it.This theme also allows for really great social media integration, which is key for all businesses that want to be successful.</p>
<p>This theme can work for a variety of different types of eCommerce stores and i highly recommend it.</p>
<p>The Author(s) of this plugin are also great with support and are always happy to help you.</p>
<p style="text-align: center"><a href="http://themeforest.net/item/bonfire-wordpress-ecommerce-theme-/full_screen_preview/1945634"><em>To Preview this theme click here.</em></a></p>
<p style="text-align: center"><em><a href="http://themeforest.net/item/bonfire-wordpress-ecommerce-theme-/1945634">To Buy this theme click here.</a></em> ($55)</p>
<p><a href="http://themeforest.net/item/bonfire-wordpress-ecommerce-theme-/1945634">Bonfire WordPress Theme Features list</a>:<br />
•    Six different skins<br />
•    Admin Panel<br />
•    Unique Design<br />
•    Home Page Deals Slider<br />
•    Products Page with Grid and List Layouts<br />
•    Product Detail Page with Product Gallery and Product Zoom Feature<br />
•    Product Detail Page with Related Products Listing and Tabs for Description and Reviews<br />
•    Business Oriented Blog Design<br />
•    Multiple Columns Support<br />
•    More than 50+ amazing Shortcodes<br />
•    Shortcode Generator<br />
•    Fully Functional Contact Page<br />
•    Fullwidth and With Sidebar Page<br />
•    Working AJAX Contact Form with PHP Script<br />
•    Amazing support that will help with everything!<br />
•    Amazing code, following the WordPress Codex Best Practices<br />
•    Much, much more. See the Demo!<br />
•    Translation ready<br />
•    Code built with SEO best practice in mind</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Expert Marketing Model For B2B</title>
		<link>http://www.startupchamp.com/the-expert-marketing-model-for-b2b/</link>
		<comments>http://www.startupchamp.com/the-expert-marketing-model-for-b2b/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 14:09:53 +0000</pubDate>
		<dc:creator>Emma Stinchcombe</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1042</guid>
		<description><![CDATA[What is B2B? A service business is a business which sells services directly to other businesses. Marketing a service business can be more difficult than marketing a business selling products, because they are trying to sell an idea rather than a product. Many service businesses are searching for the perfect marketing model, and we think [...]]]></description>
				<content:encoded><![CDATA[<h5><a href="http://www.startupchamp.com/wp-content/uploads/2012/08/b2b-marketing.jpg"><img class="alignleft size-full wp-image-1043" title="b2b marketing" src="http://www.startupchamp.com/wp-content/uploads/2012/08/b2b-marketing.jpg" alt="" width="350" height="280" /></a>What is B2B?</h5>
<p>A service business is a business which sells services directly to other businesses. Marketing a service business can be more difficult than marketing a business selling products, because they are trying to sell an idea rather than a product.<span id="more-1042"></span></p>
<p>Many service businesses are searching for the perfect marketing model, and we think we might have found it. Below is the Expert Marketing Model, simply based on four necessary points that should improve the success of your business.</p>
<h5>The Expert Marketing Model</h5>
<h4>The Expert Marketing Model’s four necessary points are:</h4>
<ul>
<li>To be Found</li>
<li>To be Seen</li>
<li>To be Heard</li>
<li>To be Quoted</li>
</ul>
<p>&nbsp;</p>
<p>Any service business can use this expert model. Service businesses need to showcase their ideas and vision and the best way to do this is to create awareness which is what this model strives to achieve. The bullet points below reveal why each point is valuable to the marketing of your service business.</p>
<p>&nbsp;</p>
<h5>You Need To Be Found</h5>
<p>There are probably hundreds, even thousands of businesses providing the same service as you so it is vital that your business can be found among the flurry of competitors. What makes businesses step out from the rest is reputation. If you can be seen as an expert for the provision of the service you are in, potential customers will be far more inclined to contact you. A good way of sharing your expertise with the world is to write. Create a blog and fill it with interesting and useful content that your target audience will want to know.  As with all marketing, strategies are only successful if they are consistent. Ideally you should upload a post daily as you will be found far more frequently by far more potential clients. Posts should be filled with fresh content, ideally between 300-500 words. Even if you don’t use any other marketing tool, within a few months this tip alone should improve the success of your business.</p>
<p>Once you have potential clients attracted to your business, it is up to you to turn those prospects into actual clients.</p>
<h5>You Need To Be Seen As An Expert</h5>
<p>In addition to articles on your website, you also need to publish free guides, paid for guides and white papers; items that your prospects can download (in exchange for their email address) that show the depth of your expertise in your subject matter. You want your clients to be convinced that you really do know what you are talking about so that you become the only person they ask to help them.</p>
<h5>You Need To Be Heard</h5>
<p>Networking really boosts your presence. Local seminars and conferences will promote your services in your local area; however webinars or teleseminars will get your vision and ideas heard on a much wider scale.</p>
<p>Speaking out about your vision and presenting your knowledge is a very powerful medium as it allows for another level of connection with your prospects. Good presentations are those which are told with passion and enthusiasm. Static presentations which involve a slideshow, and a presenter merely reading out what is on the screen will not inspire an audience. Use your most resourceful equipment – your knowledge. This is what will really capture your prospects.</p>
<h5>You Need To be Quoted</h5>
<p>Finally, an expert needs to be quoted. If you have the time and commitment, publishing a book on your topic is the icing on the cake. However, if you follow steps 1-3 you will see a great improvement over time. Don’t expect immediate results, marketing strategies often take months to really take off. Be consistent and the results will follow.</p>
<p>View more <a href="”http://www.smallbusinesssalt.co.uk/”">small business marketing</a> tips.</p>
]]></content:encoded>
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		<item>
		<title>The Tablet Shopper Revolution [INFOGRAPHIC]</title>
		<link>http://www.startupchamp.com/the-tablet-shopper-revolution-infographic/</link>
		<comments>http://www.startupchamp.com/the-tablet-shopper-revolution-infographic/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 16:21:05 +0000</pubDate>
		<dc:creator>Dylan Mazeika</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1031</guid>
		<description><![CDATA[There is a good possibility that you are reading this blog post on a tablet. There is another strong possibility that you will soon make a purchase on your tablet. Tablets have quickly become the mobile solution for not only accessing the web, but for shopping, reading and other activities. Today there are over 55 million tablet [...]]]></description>
				<content:encoded><![CDATA[<p>There is a good possibility that you are reading this blog post on a tablet. There is another strong possibility that you will soon make a purchase on your tablet. Tablets have quickly become the mobile solution for not only accessing the web, but for shopping, reading and other activities.<span id="more-1031"></span></p>
<p>Today there are over 55 million tablet owners. Seeing that tablets really just hit the scene only a few short years ago, this is an astounding number. By the year 2014, it is estimated that there will be over 80 million table owners.  That’s even more eye opening.</p>
<p>So, what is it about the tablet that has revolutionized technology?  Likely, it is the convenience factor over all else. Remember when PCs hit the market and the screens looked like big bulky television-looking screens?  In addition, you had the “brains” of the unit as another colossal piece of equipment that sat on your floor. Bulky, but we were happy. Now fast forward&#8230;the tablet is another iteration of that dinosaur computer.  We migrated from the dinosaur to the laptop, which is still very popular. The laptop is very mobile as well, but in comparison to the tablet, it is a little more cumbersome to carry. Carrying a tablet is like carrying a book, even lighter at times than a book. So with that convenience, it is not surprising that e-commerce has catapulted into a shopping frenzy. All you need is an Internet connection, and you can search the web with ease while being lazy on your couch or while traveling. Consumers are purchasing mobile plans and bundling it with their mobile phones or purchasing “hotspots” to make accessing the web virtually painless.</p>
<p>With this ease, owners are purchasing more products and many are shopping on impulse, which is resulting in big revenues for online ecommerce stores.  Tablet shoppers are averaging $123 per order as compared to a $102 per order from a desktop shopper.  A smart phone order averages $80 making tablet shoppers more profitable to the online retailers.</p>
<p>&nbsp;</p>
<p>Don’t think the retailers are not picking up on this and adjusting their marketing plans. Today, 91% of retailers now have a mobile strategy.  This means they are marketing to that on-the-go customer who will click a button and make a purchase.  To many, e-shopping is easier&#8211; no lines and no rude sales people…. a shopping heaven.</p>
<p>If you are a retailer and haven’t caught on yet, you may want to reevaluate your current web marketing strategy.  Don’t create a new website or an app, just make your current website tablet friendly.  Some tips to use are larger fonts, increasing your websites load time, incorporate tap functionality as well as simplify and optimize your check out process.<br />
For the consumer who refuses to upgrade with the times, consider this: connectivity wherever you go makes the tablet the mobile unit of today. Tablet users with laptops and desktops soon find themselves slowly weaning off of them.  They can’t measure up to the ease and convenience of the tablet.</p>
<p>&nbsp;</p>
<h5>See more information and stats about tablet shoppers in this infographic:</h5>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.startupchamp.com/wp-content/uploads/2012/08/tablet-shopper-ecommerce-infograph.jpg"><img class="size-full wp-image-1032 aligncenter" title="tablet-shopper-ecommerce-infograph" src="http://www.startupchamp.com/wp-content/uploads/2012/08/tablet-shopper-ecommerce-infograph.jpg" alt="" width="580" height="3668" /></a></p>
<p>Tablet Shopper Infographic via Miva Merchant. Learn more about the Miva Merchant <a title="ecommerce platform" href="http://www.mivamerchant.com/">ecommerce platform</a> at MivaMerchant.com.</p>
<p>Do you use a tablet? Do a lot of online shopping? Let us know!</p>
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		<title>Social Media: The Shiny Toolbox for Business</title>
		<link>http://www.startupchamp.com/social-media-the-shiny-toolbox-for-business/</link>
		<comments>http://www.startupchamp.com/social-media-the-shiny-toolbox-for-business/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 14:39:29 +0000</pubDate>
		<dc:creator>Jessica Simmons</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1024</guid>
		<description><![CDATA[Over the years and, it seems, from day to day social media have increasingly empowered people as social beings and as consumers. Through the many and varying channels of social media, opinions are easily made, expressed, and swayed whenever you please, wherever you please. Information has never been relayed, consumed and shared at a more [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.startupchamp.com/wp-content/uploads/2012/08/Social-Media-tools.jpeg"><img class="alignleft size-full wp-image-1026" title="Social Media tools" src="http://www.startupchamp.com/wp-content/uploads/2012/08/Social-Media-tools.jpeg" alt="" width="346" height="435" /></a>Over the years and, it seems, from day to day social media have increasingly empowered people as social beings and as consumers. Through the many and varying channels of social media, opinions are easily made, expressed, and swayed whenever you please, wherever you please.<span id="more-1024"></span></p>
<p>Information has never been relayed, consumed and shared at a more frenetic pace. Rarely does traditional media beat Twitter to the latest breaking news, and news agencies have been encouraging feedback that the public are all too happy to provide through these social networking sites. <em>How often have you seen a news segment about something that’s gone viral on social media? How many people have gotten their 15 minutes because of an unassuming post on YouTube?</em></p>
<p>People are eager to eat up different kinds of stuff online almost as much as they enjoy sharing and talking about them. It’s gotten to a point where you go for drinks with friends after a day of being on Facebook and still kick things off with stuff you’ve seen online. Work busies and keeps you away from these sites, and suddenly you’re out of the loop. These types of situations keep us coming back. It encourages us keep up with what goes on our favorite social media sites, while fostering a voice that people increasingly feel entitled to. No longer are we sponges the way we used to during the days of traditional media, to a certain extent, we’ve become our own media.</p>
<p>People thrive at the interactivity, and businesses have been quick to recognize the potential social media has as a business tool. Unfortunately, recognition of social media as an important marketing tool has a sharp divide with understanding how to properly utilize it. Social media is a tool and not a primary, much less stand-alone business strategy. Grasping this concept and not being blinded by the frenzied stream of information on social media allows for you to take a step back and map out a plan. Just as importantly, having clear understanding that social media has evolved into a toolbox, and not just a singular tool might be the knowledge that pushes your business to the next level.</p>
<p>Now, as many social media experts a lot of people would have you believe are out there, social media campaigns have time and again showed that we haven’t quite come across a foolproof system just yet. Even the biggest brands have used varying approaches that have led to varying results. One thing this tells us is that, while social media marketing may be a relatively new concept, the essence of utilizing it does not stray far from proven marketing principles.</p>
<h5>Targeting and Understanding Your Market</h5>
<p>In spite of the willingness of people to interact via the social media, businesses cannot approach creating a campaign with this primarily in mind. You need to clearly distinguish whom you want to connect with. Identifying anyone interested in your product or service is not targeting your market. Some businesses may be able to quickly come up with a target demographic, but often, even these are far too general.</p>
<p>Look at where you get most of your business from and understand why it is they buy from you. Look at their age and income range, and make an effort to get an idea of their online behavior. How they respond to online content and what they do with it shapes your plan of attack.</p>
<p>You can then move on to people who are similar to them because all signs point to those people being able to benefit as well from you product or service. You may also want to do the same to whom your competitors are targeting and whom they’re getting their business from. When you’re able to definitively identify your target, you can begin to understand their behavior and what influences this.</p>
<h5>Understanding Influence</h5>
<p>Social media marketing starts to bloom when it begins to drive conversations. But to do this, businesses and their campaigns need to have influencers—people to drive these conversations. Finding out who to drive your content is almost as vital as the content itself. How many times have you seen a tweet or post about a product or service that, while may be interesting to you, lacks the necessary influence hovering above it for you to care?</p>
<p>However, marketers need to understand that influence doesn’t necessarily equate to popularity. Going for the highest visibility with the widest reach misses the point of influence, as one of the driving factors of influence is relevance. Influencers need to be relevant to the conversations you want your target market to be interested in. Having Manny Pacquiao, who swears to have quit all vices, try to talk about Hennessy would be dismissed as easily as the scorecards of his last fight.</p>
<p>Influence is marketing; it is ads, packaging, marketing events that are geared to affect people’s behavior. Only now, with social media, it’s provided businesses with tools to achieve similar (and sometimes better) results not only for a fraction of what it costs in traditional media, but in a much more targeted way as well.</p>
<p>But for any of these to work, there needs to be trust. It can be a shared link, a blog, or a news article, but if the target market can’t trust the source, its influence on their behavior will be very limited, if any at all.</p>
<h5>Sharing is Caring in Social Media Optimization</h5>
<p>Another significant tool you should have in your social media marketing toolbox is Social Media Optimization (SMO). By making your content easily found, shared and distributed by the community, it gives you the opportunity, not only for site traffic, but visibility and credibility as well.</p>
<p>While SMO doesn’t end with embedding a “Like” or “Tweet,” button on your site, it’s certainly a great start. Installing social buttons like Facebook, Twitter, Pinterest, and Google Plus allows you to reach different communities translating to higher visibility, and ultimately credibility. The easier you make it for your audience to share your content, the bigger the rate of success you are allowing for your site, and essentially, your brand.</p>
<p>Traffic, backlinks, and rankings are some of the things that SMO can instantly bring to your site, but it is important to understand that its real benefit lies in the way it inspires you to create excellent, keyword-rich content that builds your brand, and exposes your content to a whole spectrum of new visitors.</p>
<h5>Tools, Tools, and More Tools</h5>
<p>When you’ve already established a presence in different social media sites, the next logical tool you can utilize are social sign-ins. While the concept isn’t brand new, only a handful of ecommerce sites have incorporated the ability for customers to log-in to a website using their social media log-in credentials, as opposed to registering separately with that site. For consumers, it simply takes away the hassle of having to memorize yet another username and password, but for the retailers, the benefits are exponential. Social sign-ins provides retailers access to information they otherwise wouldn’t have if users were to undergo a separate registration on their websites. When someone logs-in to a website using their Facebook credentials, that retailer would gain access about that individual (likes, preferences), which they can in turn use to customize offerings.</p>
<p>Going back to the fact of interactivity as one of the major pulls of social media, comment systems can also prove to be a valuable tool in engaging your audience. With the dawn of centralized 3rd party comment systems that can be integrated onto any website, your audiences are allowed to comment on all participating websites using a single user account. These comment systems not only make it easier for website visitors to post a comment and invite even more comments from other users, they give instant feedback that allows you to keep your audience engaged.</p>
<p>Upping up the ante on the subject of interaction, launching contests not only engage site visitors, they offer them the obvious incentive of winning a prize. There’s also great potential for your social network fans and followers to pass on your brand message to their own network.</p>
<h5>Persistence Pays</h5>
<p>You can have the concepts of social media tools and the key points to remember in utilizing them down to a T, but even that doesn’t guarantee a successful social media campaign. Even with the biggest brands, it takes time to create momentum to be able to establish your brand in the various communities. But once one of your ideas hit the bull’s eye, it’s easy to see how all the planning and hard work was all worth it. In the same way, getting that initial taste of success doesn’t mean you can relax. It only means that you’ve gotten your foot through the door, and it’ll take a stream of fresh ideas to keep it there.</p>
<h5>Conclusion</h5>
<p>To cap off, we must constantly be reminded that social media is not much different in essence to known marketing strategies. What it provides is new tools to make the execution of those strategies keep up with the times (in this case, the predominance of people in social networks). These tools can exponentially engage your target, but should not be considered shortcuts. Proper social media utilization is no different from any successful approach; it also requires, planning, creativity, and patience.</p>
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		<title>How to Start up a Web Based Business From Home</title>
		<link>http://www.startupchamp.com/how-to-start-up-a-web-based-business-from-home/</link>
		<comments>http://www.startupchamp.com/how-to-start-up-a-web-based-business-from-home/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 12:06:56 +0000</pubDate>
		<dc:creator>Agnese Geka</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.startupchamp.com/?p=1017</guid>
		<description><![CDATA[The first step when you start a web based business from home is, of course, choosing what you are going to do &#8211; and providing you have a reliable Internet connection, the sky really is the limit. What Are Your Options You can sell things via EBay, Craigslist, your own website or by using drop [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.startupchamp.com/wp-content/uploads/2012/08/Online-business.jpg"><img class="alignleft size-full wp-image-1020" title="Online business" src="http://www.startupchamp.com/wp-content/uploads/2012/08/Online-business.jpg" alt="" width="350" height="250" /></a>The first step when you start a web based business from home is, of course, choosing what you are going to do &#8211; and providing you have a reliable Internet connection, the sky really is the limit.<span id="more-1017"></span></p>
<h5>What Are Your Options</h5>
<p>You can sell things via EBay, Craigslist, your own website or by using drop shipping. Selling products on behalf of others as an affiliate is another option.</p>
<p>Alternatively, you can sell your own products. These products can be anything from homemade jewellery to helpful e-books that you can sell on various platforms, including Kindle.</p>
<p>There are also many agencies out there looking for skilled workers. If you are reliable, you can make a reasonable amount of money and may even be able to set up your own agency. People pay well for good help-desk personnel, PAs, secretaries and data entry workers, all of whom can work from home. Working as a researcher is another option.</p>
<p>For those who have good grammar skills, writing and proofreading are other services you can earn a very good income from. The SEO industry is always looking for people to write articles, blogs, press releases and e-books.</p>
<p>If you know a bit about designing and building websites, you can also make a good living. Another alternative is providing basic SEO services. There is always a lot of demand for back-link builders.</p>
<h5>Decide What to Do</h5>
<p>In fact, there is almost too much choice. If you are not careful, you can end up trying your hand at too many things at once. This approach is a recipe for disaster. You need to narrow down your options and focus on one business idea at a time. So, make yourself a list of everything you could do and choose one from that list. You can always keep the list and set up a second business once you have your first business up and running.</p>
<p>The criteria you use to make your choice is up to you. If you need to earn money quickly, you may want to set yourself up as a sole trader and start looking for work on agency sites like Freelancer or oDesk. If, on the other hand, you are looking for a passive income, becoming an affiliate may be a better choice despite the fact it could take several months before you make much money. Which business idea is right for you depends to a great extent on your priorities. The important thing is to do something. If you do nothing you are guaranteed to make nothing.</p>
<p>A good approach is to start a business that uses the skills you already have. Because you do not have a steep learning curve, you considerably improve your chances of succeeding and doing so quickly.</p>
<h5>Check the Business is Economically Viable</h5>
<p>A step many people forget is to work out if their business idea is economically viable. You need to list out your set up costs including the cost of any software or services (like hosting) you will need. Now look at what you will be able to charge for your products and services and work out what your turnover would need to be before you turn a profit.</p>
<h5>Make a Plan and Stick to It</h5>
<p>Next list out what needs to be done to get your business up and running. Use the list you used to work out your overheads as a foundation for this list. Begin to action your list as soon as possible. Be careful to do everything on it. Start as you mean to go on; pay attention to the details and make sure the tasks you do not enjoy or find difficult are still done. If you really cannot do them yourself, pay someone else. Your business needs to be built on a firm foundation.</p>
<h5>Monitor Progress</h5>
<p>From the start, keep good accounts. You should register with the tax office as self employed. Once you are sure your business will be a success, you can set yourself up as a limited company. You will need your accounts to fill out your tax return, so keep them up to date.</p>
<p>Once you start selling, use your accounts to establish if your business is successful or not. It is also a good idea to keep a basic time sheet that outlines how much time per day you spend on each task. By pulling these two pieces of information together, you will be able to see where you are making money and which tasks you should outsource as your company grows.</p>
<h5>Persevere</h5>
<p>Very few businesses are an instant success, but those people who consistently work hard can make a very good income when they start up a web-based business from home. The key to making good money on the web is good planning, consistent action and reviewing progress on a regular basis.</p>
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		<title>Communication is Key in Disaster Recovery Plan</title>
		<link>http://www.startupchamp.com/communication-is-key-in-disaster-recovery-plan/</link>
		<comments>http://www.startupchamp.com/communication-is-key-in-disaster-recovery-plan/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 05:47:13 +0000</pubDate>
		<dc:creator>Woody Bell</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[guest post]]></category>
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		<guid isPermaLink="false">http://www.startupchamp.com/?p=994</guid>
		<description><![CDATA[Communication is Key When Designing a Solid Disaster Recovery Plan A disaster can strike at any time. The best thing that a company can do to ensure continued operation throughout this disaster is to be prepared with a solid DR plan. Communication is the number one priority, especially when it comes to initiating a disaster [...]]]></description>
				<content:encoded><![CDATA[<h5><a href="http://www.startupchamp.com/wp-content/uploads/2012/08/Disaster-Recovery-Plan.jpg"><img class="alignleft size-full wp-image-997" title="Disaster Recovery Plan" src="http://www.startupchamp.com/wp-content/uploads/2012/08/Disaster-Recovery-Plan.jpg" alt="" width="350" height="254" /></a>Communication is Key When Designing a Solid Disaster Recovery Plan</h5>
<p>A disaster can strike at any time. The best thing that a company can do to ensure continued operation throughout this disaster is to be prepared with a solid DR plan.<span id="more-994"></span> Communication is the number one priority, especially when it comes to initiating a disaster recovery plan. In fact, without proper communication during a disaster, everything that makes a business a successfully functioning unit can be lost.</p>
<h5>Disaster Recovery Services</h5>
<p>Some data centers offer disaster recovery services. The centers specialize in backing up information and storing it for safe keeping in the event of a disaster. They provide online storage with their commercial grade servers. They also assist their clients in producing a disaster recovery plan to help determine what a company should do following a disaster.</p>
<h5>Communication is Crucial</h5>
<p>There are many reasons why communication during the implementation of a disaster recovery plan is so crucial. Most important is that it allows for all employees within the company to know what their roles are. Each role is critical to keep the business afloat and continue production without revenue loss. With everyone on the same page after a disaster, the company can thrive even in a high-stress situation.</p>
<p>All employees most have their roles communicated clearly to them. They have to know what they will do and how they should go about it. This ensures that everyone knows what to do and where to go in the case of a disaster. It also ensures that certain tasks do not fall through the cracks. If something should occur, there should be no questions as to what the first plan of attack is. With open communication and a clear expectation of each employee’s role, individuals can carry out their assigned tasks swiftly and efficiently.</p>
<p>In addition, it should be clear that employees should communicate with superiors if they see possible emergency situations arise. Prevention of disaster through open dialog can be invaluable. When preparing a disaster recovery plan, it is highly recommended that a company perform mock scenarios. This will allow each employee a clear understand of what should be done and how it should appear. This practice period also provides the opportunity for discussion to address questions and concerns employees might have.</p>
<p>Emphasizing communication and preparing properly is very important when laying out a <a title="disaster recovery plan" href="http://www.datafoundry.com/disaster-recovery/">disaster recovery plan</a>. All employees should know their role. Working together and using clear and honest communication can effectively bring a business back to life after a disaster hits.</p>
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		<title>Is Dropshipping the Right Model for Your Startup?</title>
		<link>http://www.startupchamp.com/is-dropshipping-the-right-model-for-your-startup/</link>
		<comments>http://www.startupchamp.com/is-dropshipping-the-right-model-for-your-startup/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 04:04:30 +0000</pubDate>
		<dc:creator>Rob Mabry</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[Startups]]></category>
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		<guid isPermaLink="false">http://www.startupchamp.com/?p=1001</guid>
		<description><![CDATA[One of the best ways to launch an online retail start-up is by using a dropship model. Dropshipping is the act of partnering with wholesalers who will stock and ship products on a retailers behalf. As a retailer, you take orders from your customers and then order from a supplier who ships directly to your [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.startupchamp.com/wp-content/uploads/2012/08/Startup-Dropshipping.jpg"><img class="alignleft size-full wp-image-1002" title="Startup Dropshipping" src="http://www.startupchamp.com/wp-content/uploads/2012/08/Startup-Dropshipping.jpg" alt="" width="346" height="346" /></a>One of the best ways to launch an online retail start-up is by using a dropship model. Dropshipping is the act of partnering with wholesalers who will stock and ship products on a retailers behalf.<span id="more-1001"></span> As a retailer, you take orders from your customers and then order from a supplier who ships directly to your customers for you.</p>
<p>Most wholesalers charge the retailer a small fee (usually under $10) for the processing, handling and shipping of the products on top of the wholesale cost. This dropship fee covers the additional overhead of handling individual orders/products instead of their more profitable bulk orders.</p>
<h5>The Dropship Advantage</h5>
<p>Whether you&#8217;re planning on selling on eBay, Amazon or opening your own e-commerce site &#8211; dropshipping products is a great way to get started.</p>
<p>While dropship retailers pay a little more, you gain the advantage of not having to order in bulk which reduces your start-up investment. Dropshipping reduces the risk of investing in product lines that may not sell. You can experiment with promoting any product a supplier offers without having to purchase that product in bulk.</p>
<p>You also don&#8217;t need to warehouse any inventory. This makes it possible for you to operate your online business from anywhere at any time. We all dream of having the flexibility of a &#8220;4-hour work week.&#8221; If you&#8217;re tied down to your inventory and shipping out products, the chances of jetting off to Bali are significantly diminished. I&#8217;ve never been to Bali, but I have filled orders while in line at Disneyworld&#8217;s Tower of Terror. That&#8217;s what makes dropshipping great.</p>
<h5>The Perils of Dropshipping</h5>
<p>The dropship model is not without its disadvantages. The dropship fee drives your price and cuts into profit margins. This limits the markets you can enter as a dropship retailer. Successful dropshipping retailers focus on products with higher price points ($100 &#8211; $500) where the profit margins are good and not eroded by the dropship fee.<br />
It wouldn&#8217;t make sense to open a niche e-commerce site focused on selling wrapping paper. The profit margin on a roll of wrapping paper would be&#8230;well&#8230;paper thin. In fact, it&#8217;s unlikely that there are any wrapping paper supply companies that offer dropshipping. That model just doesn&#8217;t work.</p>
<p>On the other hand, what if you opened a niche e-commerce site that focused on GPS units that retail for between $150 and $500? A 20% profit margin would mean you averaged between $30 and $100 for every sale. Even with a dropship fee of $10, you would still be making $20 &#8211; $90 on every sale. That&#8217;s a simplified view as there are other costs like merchant fees that need to be factored into the equation, but you can see that products that cost more are better for dropshipping.</p>
<p>Managing customer service in the dropship world presents challenges too. You will be relying on your supplier to manage the timely arrival of your orders. If they do a poor job it&#8217;s going to reflect on you and your business, not your product source. This has been our company&#8217;s biggest challenge as a dropship retailer. When you are waiting for tracking numbers to share with your customers and details on the status of orders from suppliers, your customer is likely growing impatient and frustrated.</p>
<p>Some suppliers are terrific to work with and embrace the role of dropshipper. For others, it&#8217;s an afterthought and their processes aren&#8217;t structured to support dropshipping effectively. It&#8217;s a good idea to find multiple sources for your product lines. That way if one supplier ends up being a little flakey, you can still fill your customer&#8217;s orders.</p>
<h5>Getting Started</h5>
<p>There are a few ways to find wholesalers who dropship products. In my experience, the two best places to find dropship suppliers are Worldwide Brands and SaleHoo. These two membership sites provide training, wholesale and dropship supplier contact lists and community forums for online retailers.<br />
Your other option is good old Google. Search for the products you&#8217;re interested in + &#8220;dropship&#8221; to locate potential suppliers.</p>
<h5>Summing it up</h5>
<p>For entrepreneurs looking to get into the e-commerce game, dropshipping is a great option that requires minimal upfront investment and maximum flexibility. Focus on a niche where the product cost offers a suitable profit margin and understand that you will need to manage your customer&#8217;s expectations around product delivery since the shipping process is out of your control.<br />
Worldwide Brands and SaleHoo are a convenient way to find suppliers willing to dropship but require a paid membership. If you&#8217;re willing to do some online research, you might be able to find suppliers on your own in the search engines.</p>
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