1. Know Your Customer Content Marketing isn’t about your product– it’s about your customers’ interests. If you don’t have customers or users yet, make sure you have a clearly defined target customer before you continue with content marketing (or product development, for that matter). If you have customers or users, find out who they are [...]
Over the years and, it seems, from day to day social media have increasingly empowered people as social beings and as consumers. Through the many and varying channels of social media, opinions are easily made, expressed, and swayed whenever you please, wherever you please.
The World of Social Media According to Statistics About 62% of grown-ups around the world and 90% of marketers are on various social media channels.
It cannot be underestimated how important the utilisation of Social Media can be for a small business, or indeed, any business. By communication directly with the public, you gain valuable insight into their needs, their wants and their motivations.
We all know how important social media is and how powerful it can be for bringing in potential leads or followers. There is a lot to gain here and this is why so many bloggers and webmasters try and use things like social media monitoring tools
Of all the online social networking tools available these days, Twitter is one of the most unique and versatile. Underneath the simplicity of Twitter’s interface and main functions lies a rich and complex structure adequate for Search Engine Optimization (SEO) professionals to explore.
So you’ve started your business and heard the buzz about social media, but don’t know where to start? Take a deep breath and have no fear—in a few simple steps you can set yourself up for success.
For small businesses and start up companies, social media management and internet marketing can be both a blessing and a curse. On the one hand, marketing on the internet and social networks opens your business up to thousands of potential customers and can make a big impact on your business taking off.
Managing a business is hard enough but can we miss the huge opportunities of new business that social media channels provide us? We cannot. But where is the time?
Twitter is a powerful way to boost your online business’ brand and revenue. With over 175 million users on Twitter, there is no doubt that if you want to reach people to advertise your business’ products and services, Twitter is the way to do it.