Author Archives: Gus

5 Reasons Why Customer Surveys Are Extremely Important For Your Business

Customer Survey

Do you ever complete those customer surveys that you receive in the mail or find online? The fact is that some people really do take the time to respond to these surveys. This is especially true if they have had a really good experience or a really poor experience with a particular business. Read More »

SEO and the Startup: Cost-Effective SEO Solutions

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Getting started in SEO as a start-up can be complicated. What is more, if you have something of a meagre budget, it can make matters worse. But, you don’t have to forgo SEO in the early days of your enterprise in order to conserve cash. There are some great ways that you can deploy SEO campaigns within your business in ... Read More »

Is It Time For Your Business To start Trading Internationally?

The world of commerce gets smaller and smaller every day, as processes are made faster, connectivity is increased, and technologies are developed that allow us to do business with every corner of the world. Even very small businesses can now think about selling their products and services around the globe – is it time you considered doing the same? There ... Read More »

Great Reasons to Use HR Software for Your Business

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Running a small or medium business is no easy feat. There are so many different tasks to keep up with every day. Usually, it’s great being in control of your company. But when everything is building up, owning a business isn’t so fun anymore. So anything that helps to make day-to-day tasks easier makes running your business that tiny bit ... Read More »

How Promotional Products Can Help Make Your Trade Show Successful


Promotional products are almost a requirement for exhibitors at a trade show. However, instead of just filling a requirement, make sure that the branded giveaways you bring to your next trade show work for you. Studies have shown that promotional products are a valid form of advertising in line with the same cost per impression and ROI as other advertising ... Read More »

How to Prepare Your Business for Emergencies


Unfortunately, accidents happen in the workplace. As the owner, landlord, or occupier of the business, you are responsible for incidents such as breaches in fire safety. This also applies if you have paying guests, for instance if you run a bed and breakfast company. Read on to find out the correct procedures you should take to reduce the chance of ... Read More »

How to Create a Memorable E-Commerce Site: The Key Considerations


While the retail department store sector has enjoyed considerable growth during 2014, e-ecommerce remains dominant in terms of sales volumes and unique visitors. If you have an e-commerce business, however, a large part of your success will rest on you being memorable.  After all, you can have the greatest range of goods at the most competitive prices but you will ... Read More »

Data Protection: An Issue No Start-up Can Afford to Ignore

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Data protection is something that no start-up firm can ignore. You must fully understand the significance of this issue if you’re to avoid potentially costly fines and reputational damage. Flickr image The law The laws governing data protection differ from country to country. For example, firms in the UK are subject to the Data Protection Act. This requires all organisations ... Read More »

What is Cloud Hosting?


There are a lot of complicated terms in the tech industry, many of which even those working in and around companies that use such specific phrases every day don’t really get! The likes of ITSM, HTML and robots.txt are all examples of abbreviations and processes that IT professionals might use and mention in the office, but that we may not ... Read More »

Funding your Event Planning Activities: Thriving on a Budget

Neptunus - Startup Champ

In terms of empowering employees and their performance, team building stands as one of most effective commercial investments. Ahead of technological innovation and measurable marketing techniques, individual staff members have a great deal of influence when it comes to boosting productivity and maintaining positive client relationships. By empowering them through team building events and collaborations, it is possible to drive ... Read More »

Cloud Computing: Ideal for Start-Ups

sysaid - the cloud

Research has been conducted into the amount of start-ups using cloud computing and Forbes have reported that by 2015, “end user spending on cloud services could be more than $180 billion” and by the end of 2014 “businesses in the United States will spend more than $13 billion on cloud computing and managed hosting services.” New technology being introduced almost ... Read More »

Passionate About Coffee? Everything You Need To Know About Starting A Cafe

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Link to image The hospitality business has never been stronger. With many more people eating and drinking out than ever before, your can make a great deal of money in the sector. If you have experience in the industry, you are sure to do well when you open a business. Making a cafe popular is difficult, but once you have ... Read More »