Apple is launching its highly anticipated iOS 6 this fall. According to the software giant, the new operating system is bundled with roughly 200 updates and enhancements that will make it a significant step up from the current fifth generation. The upcoming iOS 6 is loaded with functionality that will not only appeal to everyday Apple fans, but business users as well. Here are the new features mobile business people will want to look out for.
Today’s businessperson spends a lot of their time interacting with technology. They’re reading email on their laptops, downloading apps on their smartphone, and showing off presentations on their tablets. Still, there is much work that needs to be tended to outside of the digital realm, and it often involves traveling from one place to the next. The turn-by-turn navigation in iOS 6 should be a nice luxury for when on the go. Now you will be able to get from the office to the meeting place with the aid of your iPhone – all without having to buy an expensive third-party app. Throw in Siri integration and this feature gets even sweeter.
FaceTime, Apple’s video calling application, has proven to be an effective tool for marketers with a need to not only tell a great story, but allow others to visualize it as well. Unfortunately, the fact that this app requires a wireless connection at both ends of the call really limits its potential as a business resource. Apple addressed this in iOS 6 as the new operating system will have the power to support FaceTime communications via 3G connectivity. From showing off new products to interviewing job applicants, the speed and efficiency 3G brings to the table opens up a gamut of possibilities.
Another interesting iOS 6 feature professionals should know about is the new VIP Mail. This feature allows users to give senders “VIP” status, and then filter their messages in a way that makes sure all the mail from those senders is put into a designated folder. It is also possible to attach images and videos directly to a message. VIP Mail is great for users who are worried about missing out on important messages due to aggressive spam filters. It may be even better for marketers who use email to reach their audience. Once your name is added to the VIP list, you can pretty much count on your message being delivered every time.
iOS 6 has plenty of exciting features on the menu, but these are the few most likely to appeal to todays business professional. Will these additions and others make the upcoming iPhone and iPad devices more business-friendly? Seeing how Apple seems to increasingly cater to professionals with each new generation, it is hard to imagine them not.
Images sourced from apple.com