Archive for January, 2013

Open for Business – Start-Ups in Egypt

| January 30, 2013 | 0 Comments

In the last five years, Egypt has received $200 billion of foreign investment and is set to receive further billions, this time from Qatar. Not only that, if the Egyptian Government plays its economic cards right and implements austerity measures successfully, the country is in line for a $5 billion loan from the IMF. Much [...]

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5 Steps To Grow Your Startup With Content Marketing

| January 17, 2013 | 1 Comment

1. Know Your Customer Content Marketing isn’t about your product– it’s about your customers’ interests. If you don’t have customers or users yet, make sure you have a clearly defined target customer before you continue with content marketing (or product development, for that matter). If you have customers or users, find out who they are [...]

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